| Animal (Category on Jellycat Site) | Bunnies |
| Soft Toy (Category on Jellycat Site) | Bashful Bunnies |
| Style No. | BAS3JA |
| Color | Purple and Magenta |
| Release Date | 2012 Main UK |
| Retire Date | 2016 |
| Creature Type | Bunny |
| Style | Bashful, |
| Collection/Range | Bashful Bunnies, Bashful, Special Edition |
| Sizes | One Size |
Description: “Some people think Bashful Jamie has magenta fur, some think it’s pink, and others call it jazzberry jam! Whatever the colour, this bunny’s gorgeously messy, with tufty tangles and a squishy-soft belly! A boisterous bun who’s so much fun!”
Notes: This was a Special Edition design and exclusive to the UK