FAQ

These numbers, (ex. JCINC0123, JELLY0123) to quote from an enquiry made to Jellycat are batch codes or “internal tracking numbers that are randomized so we can identify products that people may put out there as counterfeit.” These numbers are not related to the Jellycat style or a particular range and do not have meaning unless you are in the company. (Nov. 2020)

JELLY and JE are commonly used. J denotes an older design. 

JCINC denotes it was made for the US and North America.

BP denotes it was made for Bonpoint.

INDIGO denotes Indigo Music and Books in Canada. 

SHANG denotes it was made for China.

AUS is for Australia.

LAURA for Laura Ashley.

COLD is for Coldwater Creek. 

GAP is for Gap. 

ESTONA is for Japan.

WHITE is for The White Company.

As of right now (April 2025), Jellycat will not identify a Jellycat based on batch code.

These numbers, like BAS3BW, for Bashful Medium Cream Bunny, are the sets of numbers and letters you see on the websites help identify the Jellies and are also used in the catalogues for ordering. They are the style number. They are on the paper tags at the top. They are now also on the back of the new batch code silk loops. Batch codes can be different in some territories due to name changes, but are essentially the same design.

The smaller Jellycat designs have silk tags and the bigger ones have cotton tags. Tiny/Baby, Small and Little have the small silk tags, while any of the bigger ones feature the large cotton ones.

Older tags had a shadow behind the letters.

Older style Jellies do not have the style number on the back of the fabric that shows the batch code. This is a more recent development, and started when they made the loop on the fabric that has the batch code printed on it. This was done to accommodate the cotton thread that holds the paper tags. The cotton thread was a change away from the plastic tags to be more eco-friendly.

The fabric that the newer batch codes are printed on is silk and has been for many years, as well as the manufacturing information. The smaller Jellies have silk fabric tags, while the bigger Jellies have a cotton tag with the Jellycat logo and name on it. Older tags are stiff and not made of flexible fabrics and the logo isn’t sewn but printed in a way that it can rub off over time.

Logos, Font and Fabric

Jellycat has changed the logo on their tags, rebranded lines and ranges throughout the years. Jelly Kitten (ended 2011) gave way to Little Jellycat (2012-2021). The latest iteration is Baby Jellycat (2022-current). Some Jellycat plush have Jellycat First Steps on their tags. The recently rebranded Baby line now has tags in a sea-foam green.

Original Amuseable tags were the shape of a leaf, with red lettering on yellow with orange polka dots, on a green leaf. They were attached with a light green ribbon. They did not list the name, only the style code. Names were added later. They have also had a white ribbon with the house shaped tags. The current Amuseables tags have a pineapple on top of the head of the cat, and the Amuseables Sports have a sporting cap on the cat, instead of the classic jelly.

Luxe tags cream with gold logo and lettering, with the tags hanging around the neck on a ribbon.

Kutie Pops had a tag that said ‘by jellycat’ or a regular Jellycat tag.

Changes in name and/or sizing can mean different information on paper tags. Until this earlier this year, Amuseables said ‘Amuseable’ on the tags; they now say ‘Amuseables’. 

Older tags have had a shadow behind the “Jellycat” letters, which is also seen on the fabric tags.

Until 2025, Jellycat tags said “I am XXX”. There are still products in stores that say this and it should not be assumed they are inauthentic due to this

Example “I am Bashful Beige Bunny Medium” or “I am Medium Bashful Beige Bunny”. The size has been listed before or after the name of the animal.

Currently, the tags say “My name is XXX”

Example “My name is Bashful Beige Bunny Original” or ” I am Big Bashful Luxe Luna Bunny”. For some, the size is in the front, for others, it is at the end.

Underneath, there is “Please look after me.”

They are usually released twice a year: January (Main Collection) and June/July (Mid-Year/Main Addition Collection). The names have recently changed to Main and Autumn / Winter in 2023.

There is a Spring Collection, also called Early Bunny Buy (EBB) catalogue that is separate from the others; this is released close to the end of the previous year. It shows the new bunnies and other “spring” designs.

The High Summer Collection is a capsule collection released in June or July. This started in 2023.

There is also a Christmas/Jingle Jingle Collection that usually is available for purchase from September. This catalogue is released in spring or early summer.

In the last few years, Jellycat has done surprise drops that are exclusively online or in specific stores. These are sometimes announced, but not always. Older exclusives were rarely, if ever, advertised as Jellycat did not use social media.

We are working on it. It isn’t the easiest task. Check the Exclusives page for more information.

DISCLAIMER: This is how I clean them. This is advice and I am not liable if something goes wrong when you wash them.

I either use the washing machine and detergent for delicate loads or by hand.

Washing machine tips:

1. Use the ‘Delicate’ cycle.

2. Cool water only.

3. NO SOFTENER – This can leave a greasy residue on the fur. Concentrated detergent and warm water can reverse this, but best to not get there in the first place.

4. Use a gentle detergent, preferably unscented, that is for delicate loads.

5. Put the Jellycat in a washing garment bag or pillow case to keep them protected.

By hand:

Fill tub, bucket or sink with gentle detergent and cool water. Wash gently.

Drying

If you use a dryer, put it on low, no heat or fluff setting. You can also hang to dry.

Brush them right after they get out of the washer with a slicker brush (wiry dog brush). Brush again after the Jellycat is dry.

Be warned: Some Jellycats get matted fur that will not become fluffy again if heat is used.