Jellycat General Stores are located in Birmingham & Manchester are new curated shopping centers inside Selfridges. They feature Jellycat brand coloring and have a nostalgic, retro feel to them.
The stores include the Fish and Chips Amuseables designs, available to buy off the shelf.
Charlie Chip: A charming chap with a big heart and a flat cap, bringing a touch of British flair to the party.
Clemont Lemon: A zesty lemon wedge bursting with citrusy charisma.
Cosy Chips: A cuddly portion of chirpy chips wrapped in newspaper; the finest in London!
Dot and Peg Mushy Peas: A duo of fluffy peas, inseparable pals embodying the spirit of friendship.
Lily Fish: A battered cod with a sweet smile and cute tail, sure to be the best catch of the day.
Salty Steve: A seasoned character with a heart of gold and a love for the sea.
Vinny Vinegar: A tangy bottle of vinegar, always ready to add flavour to the fun.
They also have a dedicated space for Jellycat Baby items, with the seafood green and white color scheme.